Project Overview

Working with the Apple Services Cross Product Teams ( Music / TV / Podcasts / Books ) various new campaign frameworks , concepts and prototypes were built to help create new Cross product possibilities within the Apple Services Eco System as well creating new Campaign strategies in which to help increase overall engagement with Users.

APPLE

Eco System and Campaign Framework Design

Project Duration

Sep 2019 - Jan 2020

The Problems

How can we help educate Users on the possibilities with new technology such as blockchain and allow investment in renewables as well

The Goal

To help guide Users in picking the right investments with a new technology like Blockchain

Mapping the Eco-System

My Role

Product and App Designer

My Responsibilities

Research Competitive Landscape

Build User Journey Maps to help pinpoint opportunity spaces to build new solutions

Build New Campaign Frameworks through Apple Eco-System

Come up with new Design Concepts and Strategies for various Campaigns

To create better feedback loops for various Campaign content

Tools

Solution Concepts

User Archetypes in lieu of Personas

User Research

Users need to be better educated about Blockchain

Users need to be better educated about Blockchain

Users need to be better educated about Blockchain

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